trailergod
07-15-2002, 06:18 AM
http://www.comingsoon.net/cgi-bin/archive/fullnews.cgi?newsid1026696567,16741,
Variety says that Spider-Man will swing into stores on November 1st, that's a Friday, with big expectations from Columbia TriStar Home Entertainment which is mounting the studio's biggest marketing campaign, valued at more than $100 million.
The trade says that the studio is certain that the blockbuster film will surpass Men in Black to become the bestselling DVD by any studio to date. But they also have their sights on surpassing the home rental biz's all-time top seller, The Lion King.
Sony will continue its corporate marketing partnerships that Spider-Man had during its theatrical releases with Cingular, Dr. Pepper and Carl's Jr./Hardees. Combined with other partners to be announced, the marketing campaign will involve $45 million in media buys and overall promotions that create 8 billion impressions and increase the value to more than $100 million.
The studio's introductory DVD version of Spider-Man will be a two-disc set chockfull of extras, says the trade, including Tobey Maguire's costume, makeup and screen tests that reportedly were the turning point in convincing director Sam Raimi that the thesp could pull off the physicality of the role.
The DVD also will provide an extensive history of Marvel's superhero character. In addition to interviews with Marvel's Stan Lee and many of the artists who worked on "Spider-Man" comics, the company was granted access to the Marvel archives in order to present galleries of drawings and collections of Spider-Man's loves and villains in the comics..
$100 million MARKETING !!!!!
:freak: :freak: :freak:
Variety says that Spider-Man will swing into stores on November 1st, that's a Friday, with big expectations from Columbia TriStar Home Entertainment which is mounting the studio's biggest marketing campaign, valued at more than $100 million.
The trade says that the studio is certain that the blockbuster film will surpass Men in Black to become the bestselling DVD by any studio to date. But they also have their sights on surpassing the home rental biz's all-time top seller, The Lion King.
Sony will continue its corporate marketing partnerships that Spider-Man had during its theatrical releases with Cingular, Dr. Pepper and Carl's Jr./Hardees. Combined with other partners to be announced, the marketing campaign will involve $45 million in media buys and overall promotions that create 8 billion impressions and increase the value to more than $100 million.
The studio's introductory DVD version of Spider-Man will be a two-disc set chockfull of extras, says the trade, including Tobey Maguire's costume, makeup and screen tests that reportedly were the turning point in convincing director Sam Raimi that the thesp could pull off the physicality of the role.
The DVD also will provide an extensive history of Marvel's superhero character. In addition to interviews with Marvel's Stan Lee and many of the artists who worked on "Spider-Man" comics, the company was granted access to the Marvel archives in order to present galleries of drawings and collections of Spider-Man's loves and villains in the comics..
$100 million MARKETING !!!!!
:freak: :freak: :freak: