The Dark Knight (2008)

[grayhammond]

I'm sorry, but I have to really call BS to WB on this one. Just post the silly trailer already. I've defended viral marketing to a bunch of people, and I still think it can be fun, but this feels like a complete bait and switch. Not that it will matter, the movie will still be a big hit and I'll still be there opening weekend, but I hate feeling jerked around. Don't get me wrong, it's their product, they can market it as they please and certainly aren't obligated to anyone to post their trailer at any given time, but how hard would it be to post a notice like everyone else does lately? "We're having a viral campaign on Monday the 28th with the trailer going onlne the following Sunday." They could have posted that two weeks ago and there wouldn't have been any expectations.

Frankly, I hope people continue to bootleg the crap out of the trailer and they end up having to post it early.

[odj_310388]

I'm sorry, but I have to really call BS to WB on this one. Just post the silly trailer already. I've defended viral marketing to a bunch of people, and I still think it can be fun, but this feels like a complete bait and switch. Not that it will matter, the movie will still be a big hit and I'll still be there opening weekend, but I hate feeling jerked around. Don't get me wrong, it's their product, they can market it as they please and certainly aren't obligated to anyone to post their trailer at any given time, but how hard would it be to post a notice like everyone else does lately? "We're having a viral campaign on Monday the 28th with the trailer going onlne the following Sunday." They could have posted that two weeks ago and there wouldn't have been any expectations.

Frankly, I hope people continue to bootleg the crap out of the trailer and they end up having to post it early.

100% agree. Everyone was expecting the trailer to come out, everyone. Then to turn around and pull this is just not right. Fine show the people who did the little viral thingy the trailer first, but then release it the next day. Don't wait a whole frigging week.