Cinemark (for those who don't live in the USA) is one of the largest movie theater companies in the USA.

There are 3 of them near me that I've been going to for about 11 years.

Well, I haven't been to a movie this Summer.

Just now I decided I am going to go see the new Star Trek movie so I went to Cinemark.com to look up the time for both the regular digital non-3D shows and the 3D shows.

Well, they have taken auditoriums that usually seat 300 or more people and installed reclining lounger seats in every one of them.

The theaters are all 20 or more screen (i.e. each one has 20 auditoriums).

So now every auditorium have these new lounger seats which take up more space than the old regular theater seats;

therefore the capacity in each auditorium has been reduced by about half.

A 300 seats auditorium is now about 160 or so and so on.

To make things worse, every auditorium is advance purchase online and reservation only even the non 3D showings.

There was a time when the only movies requiring advance purchase and seat reservation are selected IMAX or special 3D XD showings.

The fun about movies is you are out somewhere whether at dinner or you just got off work and you say: you know what? I am going to go see a movie. Let me see what's playing right now.

Then you go there and you walk into a theater and you pick a seat out of 100 and 100 of seats that are not taken.

Now not only do you have to buy the ticket in advance online and reserve the seat at the time of purchase, if you decide at the last minute to go see a movie, all the good seats will be reserved and taken.

How is Cinemark going to enforce that anyway? Someone reserves seat #15 in row #5 and you go in and sit down in it by mistake, you were supposed to be in seat #13, row #5, and the rightful "owner" of that seats shows up and hey, someone took your seat #13 too.