LOTR: Return of the King: Russian Themes recently ran an article revealing the marketing campaign for the third fantasy feature. "The first of a series characters of the posters is supposed to start in middle of June. On first of them will be represented Aragorn. Then approximately monthly begin to occur the working posters with other characters. The cinemas will or replace already hanging posters with everyone by subsequent creative, or, that is more probable, will collect all collection down to autumn. Teaser Trailer - The short trailer prepares for start in middle summer. From the point of view of general campaign of representation of film it is important, that it differed from impression made by a working trailer of "Two Towers". Final Poster - Idea in connecting all teasers together and to connect them in a final one-sheet, which will appear at the end of autumn. On the final poster there will be no so many characters, as it was on last poster of "Two Towers". Final Trailer - Full-length the final trailer with special effects for the first time will appear in September pasted to copies of "Secondhand Lions"". Thanks to 'Mark'.

source: DHorizons, today