There will be a new twist to this year’s Super Bowl commercials – a 3-D twist.
DreamWorks Animation is giving away some 150 million 3-D glasses at 28,000 locations around the country so people can watch a 90-second sneak preview of an upcoming animated feature called “Monsters vs. Aliens.”
DreamWorks’ CEO Jeffrey Katzenberg calls it “perhaps the biggest media-advertising event in history.” And how much will it cost? Katzenberg will only say, “tens of millions of dollars.”
He promises the glasses won’t be the lame, red-blue system that’s been around for years. He says the new technology is superior.
So, where do you find these free glasses? They’ll supposedly be available at Pepsi/SoBe Life Water displays at grocery, drug and electronics stores and big-box retailers.