Moviegoers will begin their Recall experience on Sunday, April 1, as Columbia Pictures debuts the trailer for the highly anticipated action thriller Total Recall during the NBA game between the Boston Celtics and the Miami Heat broadcast nationally on ABC, it was announced today by Marc Weinstock, president of Worldwide Marketing for Sony Pictures. Total Recall will be released in theaters nationwide on August 3, 2012.
The world premiere of the Total Recall trailer will air during the first half of the game and will be promoted with tune-ins in the week leading up to the game.
Following the trailer’s premiere on ABC, a special extended trailer will debut online at www.apple.com/trailers.
The trailer will also launch simultaneously in over 30 countries on broadcast and online outlets.