The new Star Trek Into Darkness Teaser has a hidden web address at 1:07. A screencap is below. The website itself: http://areyouthe1701.com has only a registration form, but could be / should be part of a new viral campaign for the film. The site also has Facebook and Twitter accounts, though there’s little action there […]

When a corporation tries to sell you something, that’s advertising. When your friends and acquaintances try to sell you something on behalf of a corporation — without even realizing they’re doing it — that’s viral marketing.