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Movie marketing goes viral

Posted on April 21st, 2012

When a corporation tries to sell you something, that’s advertising. When your friends and acquaintances try to sell you something on behalf of a corporation — without even realizing they’re doing it — that’s viral marketing.

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The modern-day movie trailer: Taking a look at what film marketing has spawned

Posted on January 30th, 2009

Source: The Leader Matthew Balz Filmmakers and production companies want theatres packed with paying audiences, but they can’t achieve this without proper marketing and crafty advertisement. Their strategy involves grabbing the most amount of attention without giving away too much of the movie. With one line of the wrong dialogue or five seconds of the […]

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