In a market where movies live or die by their opening weekend grosses, trailers play a larger role in the release of movies than they ever have.
It’s an extremely common complaint – and one I have made many times – that trailers give away far too much of the movie they are selling.
I got to thinking about this issue again while watching Wrath of the Titans, which is released this week. I wasn’t a fan of the first one (was anyone?) but I got mildly excited when I saw the monster-a-thon displayed in the film’s trailer.
Then I saw the movie.