So you’ve raised the funds to create an awesome movie and you want to bask in the glory of a job well done. By all means enjoy your fifteen minutes of fame, and then when you wake up you can get to grips with reality – no matter how great your movie is, it’s […]

BY BEN FRITZ & RICHARD VERRIER LOS ANGELES TIMES Coming soon to a theater near you: a multimillion-dollar battle over coming attractions. Theater owners are squeezing extra coin out of film companies by charging them to play the trailers for their upcoming movies. Traditionally, theater owners were happy to run the advertisements for upcoming movies […]

Source: CinemaBlend The power of the Facebook “like” button is enormous, as everyone who’s annoyed and fixated on Facebook daily knows well. And whenever there’s something powerful, you’d better believe movie studios are going to take advantage of it. Today Disney is harnessing the power of Facebook to help out something that you might have […]

When a corporation tries to sell you something, that’s advertising. When your friends and acquaintances try to sell you something on behalf of a corporation — without even realizing they’re doing it — that’s viral marketing.

Bad timing for the new Ben Stiller-Vince Vaughn-Jonah Hill movie, Neighborhood Watch.

The movie’s first teaser poster and teaser trailer, featuring the stars patrolling a neighborhood, have been removed from Florida theaters out of deference to the Trayvon Martin controversy.