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World premiere extended preview of J. J. Abrams’ “Star Trek Into Darkness” to debut in IMAX 3D on December 14

Posted on November 14th, 2012

Paramount Pictures will release the first 9 minutes from J.J. Abrams’ eagerly-awaited “STAR TREK INTO DARKNESS” exclusively in IMAX 3D months prior to the film’s official release in May 2013. This first-look at the movie will play in approximately 500 digital IMAX 3D theatres beginning December 14th. “STAR TREK INTO DARKNESS,” the sequel to Abrams’ […]

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The movie trailer revolution

Posted on March 27th, 2012

Trailers have become a culture and an art form all to themselves. Being a true movie obsessive now means not only being up on films as soon as they come out, but trailers, too, and this practice has been greatly facilitated by the Internet. A certain kind of person will remember downloading the original “Phantom Menace” trailer in 1998 and then buying tickets for “Meet Joe Black” just to see it on the big screen. (Some of these people also may have worn matching T-shirts to this event and then left immediately after the 130-second clip was over.) The online release of a much-anticipated movie’s trailer has now become a major media event, as the viral frenzy last week over the trailer for Ridley Scott’s “Aliens” prequel “Prometheus” shows.

New trailers are dissected second-by-second for clues about the movie on online message boards and in fan communities across the Web. The “Titanic” rerelease — and the marketing around it — offers a rare opportunity to see directly how the trailer has evolved in the last decade and a half, along with the art of making big-budget movies.

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The modern-day movie trailer: Taking a look at what film marketing has spawned

Posted on January 30th, 2009

Source: The Leader Matthew Balz Filmmakers and production companies want theatres packed with paying audiences, but they can’t achieve this without proper marketing and crafty advertisement. Their strategy involves grabbing the most amount of attention without giving away too much of the movie. With one line of the wrong dialogue or five seconds of the […]

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