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Posts tagged red-band

Movie marketing goes viral

Posted on April 21st, 2012

When a corporation tries to sell you something, that’s advertising. When your friends and acquaintances try to sell you something on behalf of a corporation — without even realizing they’re doing it — that’s viral marketing.

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The Girl With the Dragon Tattoo – Red Band Trailer (updated)

Posted on May 29th, 2011

Update: The ‘official’ Green-Band Trailer is now available Over the weekend, someone uploaded the Red-Band trailer for David Fincher’s The Girl With the Dragon Tattoo, which is currently playing in some theaters. We haven’t added it to the main site, since it’s a cam/bootleg version, but with the Green-Band trailer debuting on June 2nd, this […]

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Racy films beget racy trailers

Posted on November 2nd, 2008

Source: StarTribune.com So-called red-band trailers, which show unrestricted content, are popular online and could be coming soon to theaters. By PATRICK GOLDSTEIN, Los Angeles Times In the past couple of years, whenever I’ve asked studio marketing chiefs to send me trailers to show to my Summer Movie Posse (a group of teenagers who rate the […]

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