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Theaters Raise Revenue, Tensions by Charging to Show Movie Trailers

Posted on February 23rd, 2013


BY BEN FRITZ & RICHARD VERRIER LOS ANGELES TIMES Coming soon to a theater near you: a multimillion-dollar battle over coming attractions. Theater owners are squeezing extra coin out of film companies by charging them to play the trailers for their upcoming movies. Traditionally, theater owners were happy to run the advertisements for upcoming movies […]

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