The new Star Trek Into Darkness Teaser has a hidden web address at 1:07. A screencap is below. The website itself: http://areyouthe1701.com has only a registration form, but could be / should be part of a new viral campaign for the film. The site also has Facebook and Twitter accounts, though there’s little action there […]

Source: CinemaBlend The power of the Facebook “like” button is enormous, as everyone who’s annoyed and fixated on Facebook daily knows well. And whenever there’s something powerful, you’d better believe movie studios are going to take advantage of it. Today Disney is harnessing the power of Facebook to help out something that you might have […]

When a corporation tries to sell you something, that’s advertising. When your friends and acquaintances try to sell you something on behalf of a corporation — without even realizing they’re doing it — that’s viral marketing.

Movie-List’s Watercooler is a “this-week-in-movie-news” aggregated from our friend’s around the ‘net. This week’s Trailer Roundup: Steven Soderbergh’s Contagion starring: Marion Cotillard, Matt Damon, Laurence Fishburne, Jude Law, Gwyneth Paltrow and Kate Winslet . Martin Scorsese’s 3D family adventure Hugo starring Asa Butterfield, Chloe Grace Moretz, Sacha Baron Cohen, Ben Kingsley and Jude Law. Disney’s […]