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Thread: Beowulf sets IMAX record
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11-20-2007, 08:12 AM #1
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Beowulf sets IMAX record
Impressive numbers I must say...
IMAX Corporation today announced that Beowulf: An IMAX 3D Experience contributed a record-setting $3.58 million of the $27.5 million that the film grossed at the domestic box office through its opening weekend. The IMAX 3D release played on 84 domestic IMAX screens and registered 13 percent of the film's overall box office on less than two percent of the total screens. This performance marks the highest percentage box office contribution to a Hollywood film's total opening weekend performance in IMAX's history. The IMAX per screen average through the three day weekend was $42,625.
"The weekend performance of Beowulf in IMAX theatres confirms that 3D is very good for IMAX, regardless of the other options available to consumers," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "As 3D increasingly becomes top of mind with Hollywood filmmakers and studios, we believe IMAX will remain at the forefront - offering an unrivaled 3D experience that resonates with film critics, audiences and exhibitors."
Many IMAX theatres reported sold-out shows throughout the weekend, with several adding 2:00 a.m. screenings to meet audience demand. The film also performed well internationally, grossing an estimated $660,000 from 13 IMAX screens. Another 21 international IMAX engagements will open next week, followed by 7 more in the coming weeks.
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