Thanks: 0
Results 1 to 3 of 3
Thread: NHL movie/ad campaign
Threaded View
-
NHL movie/ad campaign
Well we all know that hockey starts OCTOBER 5TH (WHOOHHOOHHOOO!)
but there's some movie-related news....
The new advertising creative is intended to connect fans and players through an emotionally-charged campaign unlike any other in professional sports. Directed by acclaimed video director Sam Bayer -- recent MTV Video Music Awards winner for his direction in Green Day's "Boulevard of Broken Dreams" video -- the campaign depicts the hockey experience in a story told through the course of five vignettes. The first vignette is strategically designed as an attention-grabbing "teaser" and will be unveiled at the event. The broadcast campaign will debut across North America the week of September 26, 2005.
ARTICLE @NHL.com
TV ad PART I 700K
300K same ad
long video of the whole event, mostly talk, behind the scenes
Bookmarks