This is not a new product, and I'm not sure when it became available in Canada even though it lists the release date as April 02, 2013 (Originally an Amazon.com Exclusive.) I purchased mine through Amazon.com back in 2012 for $240 USD.
For the Current price of $118 at Amazon.ca, that's a steal!!!
It's now OOP in the US and new sets from third party sellers retail at over $600 USD.



Contains the First 6 Marvel movies, with 3D copies on some. Will be stocked on October 23.

https://www.amazon.ca/Marvel-Cinemat...dp/B008AJFI14/