Movies are about entertainment first and foremost; but being entertaining and thought-provoking are not mutually exclusive, and some movies have a reputation for making their audiences think about what is happening onscreen. There are genres of movie that by their very nature are thought provoking and make audiences engage with them on an emotional […]

When a corporation tries to sell you something, that’s advertising. When your friends and acquaintances try to sell you something on behalf of a corporation — without even realizing they’re doing it — that’s viral marketing.